Crowdfunding breaks financial barriers for businesswomen


WOMEN are more successful at crowdfunding startup and growth capital than they are at securing traditional forms of financial support.

Statistics announced today (Friday) also reveal that women are better than men at raising the money they need from the crowd.

According to crowdfunding platform, Bloom VC (Venture Catalyst), 40 per cent of female-led projects are successful compared to 34 per cent of male generated projects.

Founder and CEO, Amanda Boyle, said: “It’s widely recognised that women are not as successful as men at securing financial support from traditional sources for their businesses. But crowdfunding has changed that for the better – and forever.

“Crowdfunding is democratising finance and making it possible for anyone, anywhere in the world, to start a business or fund a community or social project. Women, who are naturally better communicators – and supporters – are finding this new model suits them perfectly.

“These statistics from our community are exciting – and they bode well for the future of female entrepreneurs, whether business or social.”

Bloom has also discovered that women are more likely to back a project than a man, and that there are more “serial” female backers than male.

“This is particularly interesting when you consider that there is a dearth of female investors in the UK,” said Boyle. “Only round five per cent of angel investors in the UK are female, but it’s clear to us that women do like to back businesses and community projects when given the chance to do so.”

As part of International Women’s Day, Bloom will be launching six new female-owned crowdfunding projects, including a music festival, a fitness studio, a new skin care range, a community garden, an animal project in Egypt and a project to train midwives in Malawi.