Stornoway Black Pudding has been given official recognition from the EU – protecting it against unauthorised imitation.
Rural Affairs Secretary Richard Lochhead today announced that the Outer Hebrides delicacy has been awarded Protected Geographical Indication (PGI) status, under the EU’s Protected Food Name (PFN) scheme, giving consumers the utmost guarantee that they are buying the genuine, premium product.
Mr Lochhead said:
“Stornoway Black Pudding is a world-renowned delicacy that truly deserves protected status which guarantees the provenance of this iconic Scottish product.
“PGI status is widely recognised as a sign of true provenance and has undoubtedly helped increase valuable export sales while enhancing Scotland’s reputation for having some of the best produce in the world.
“The award of PGI status is excellent news for the local area and testament to the hard work of the Stornoway Black Pudding Association and the four butchers who worked in partnership to grasp the opportunity to protect their premier product.
“It is important that people know where their food comes from – this certification gives customers from home and abroad the guarantee that what they are buying is the genuine product, made in Stornoway, to the consistently high levels of quality they expect.
“Scotland is the destination for high quality produce and there is massive potential for us to take advantage of the PFN scheme. With interest in local food having never been greater, I would urge Scottish companies and producers to consider how they can take advantage of this scheme.”
Donnie Morrison, Manager of Charles Macleod Butchers in Stornoway, welcomed the news and added:
“The Stornoway Black Pudding Producers Association are delighted to have achieved recognition through the PGI accreditation for our product.
“It has been a long, hard fought journey and we have been so encouraged by the support that we have received from our loyal staff and customers, the Scottish Government, Defra and our local politicians.
“The feedback we have received from our fan base across the world has been so positive; so many folk hold the iconic Stornoway Black Pudding close to their hearts and so supported our campaign to protect our product from “copycat” manufacturers.
“The Stornoway Black Pudding has been made in the Outer Hebrides for hundreds of years on the crofts and so the emergence of imitation “Stornoway Style” black puddings in the market place proved to be a very real threat to the economic well being of the Stornoway Butchers’ businesses that trade in a national and international market place.
“Our aim has always been to protect the Stornoway brand – it’s a food product that is intrinsically linked back to the Outer Hebrides and we have a duty to safeguard the islands food heritage. We are extremely thankful to all our supporters who have helped us over the last five years.”