New TV campaign to promote Scottish golf


Scotland’s magnificent scenery and golf courses will be showcased around the globe, thanks to a new £400,000 campaign to promote Scotland as the Home of Golf.

First Minister Alex Salmond has launched VisitScotland’s new television adverts, the first to be purely dedicated to golf, at the Scottish Open at Castle Stuart in Inverness.

The adverts will be shown during the coverage of the competition by NBC in the US and Sky Sports in the UK and will reach international audiences in the tens of millions.{/youtube}</p> <p>The First Minister said:</p> <p>"Scotland is the undisputed Home of Golf. We have the best courses in the world and these fantastic adverts will cement that reputation to tens of millions of golf fans across the globe.</p> <p>"During the Scottish Open, we have a captive global audience of golf fans so this is the ideal opportunity to give Scottish golf the biggest ever push. The fact that this magnificent competition is being broadcast on American network television, to tens of millions of US viewers, is a fantastic endorsement for Castle Stuart, and the Scottish Open.</p> <p>"It is a great boost for Scotland, and for Scottish golf, as well as being an incredible opportunity to showcase our outstanding scenery and the golf on offer across the country.</p> <p>"Millions of visitors each year come to Scotland to play golf and the sport pumps millions of pounds into the Scottish economy. I hope that even more viewers from around the world tuning into the Scottish Open will see what the country has to offer.</p> <p>"Golf is a significant part of Scotland’s identity and culture, and I’d like to invite everyone to come and test their skills on the finest golf courses in the world."</p> <p>The First Minister brokered the broadcast deal with American TV channel, NBC, while attending the Ryder Cup in Medinah last year. The Aberdeen Asset Management Scottish Open has now become the first regular European Tour event to be broadcast live on US network television.</p> <p>As well as the TV adverts, the campaign also includes online and on-air consumer promotions, aimed at golf audiences in the UK and United States, specifically promoting the Scottish Open and its coverage on Sky Sports and The Golf Channel on NBC.</p> <p>This week it was announced the number of young girls playing golf in Scotland is now well above par thanks to the ClubGolf initiative introducing children to the sport.</p> <p>First Minister Alex Salmond revealed 260,000 youngsters have been introduced to the game since the inception of the scheme in 2003. Participation rates are continuing to rise with a recent audit showing ClubGolf is having an outstanding impact on attracting talented young girls to the game.</p> <p>