A funding package for training and development in television and digital media has been announced by the Scottish government. The Creative Edge partnership will be worth more than £1.4 million over three years to Scottish talent and creative businesses.
The four partners are broadcaster Channel 4, Creative Scotland, Scottish Enterprise and TRC media – the Glasgow based training specialist which will deliver the wide-ranging programmes.
The initiative is aimed at strengthening the talent and business base in Scotland in what is a priority sector for the Scottish Government.
Carol Sinclair, Director of TRC media, said:
“This is an exciting initiative that builds on the work we have done to help Scottish creative content companies take advantage of international markets and opportunities, and lets us provide a richer variety of training and development for talent in the industry.”
David Abraham, Chief Executive of Channel 4, commented:
“Channel 4 is passionate about creativity and talent development and we are always keen to support really smart initiatives such as Creative Edge.”
The announcement was welcomed by Culture committee member Clare Adamson. The SNP MSP described the package as a “fantastic investment” that will help “nurture” Scottish talent.
Ms Adamson MSP said:
“This funding package, worth £1.4million, is a testament to the SNP’s commitment on strengthening this business base.
“The Creative Edge Project is bringing the skills of established industry leaders such as Channel 4 to help boost the emerging digital talent in Scotland.”
The programme includes a nine month placement with Silicon Valley companies including Pixar and Facebook and the chance to work with world leaders in the creative industries.
Ms Adamson added:
“This is an amazing opportunity for international collaboration which will put Scotland firmly on the global map of creative industries – a firm priority for the SNP.”
Culture Secretary Fiona Hyslop said:
“Television and digital media support 42,000 jobs in Scotland and make a valuable contribution to the success of our world-leading creative industries. The Scottish Government is committed to supporting Scotland’s creative economy by working closely with the sector as well as relevant public sector agencies to ensure the appropriate support is in place.”
There are six main strands in the Creative Edge project:
- Gen Up: An intensive immersion programme in which hand-picked emerging digital talent will learn from leading industry practitioners in all aspects of creative digital media
- Cross Creative: A nine month initiative enabling creative leaders from Scottish digital companies to expand their knowledge and their networks. Delegates will visit world-class Silicon Valley companies including Pixar, Ideo and Facebook
- Format Developers Programme: A specialist training scheme in developing new entertainment and factual formats for television series and online content
- International Access: Field trips by Scottish producers to the US and Canada to meet top broadcasters and potential production partners in international territories
- Emerging Creative Leaders: A leadership development scheme for emerging creative professionals who can lead teams in all aspects of broadcast and digital production
- Creative Breakfasts: A portfolio of events with guest speakers that provide content creators with the latest thinking across TV and multimedia