Scottish newspaper circulation continues its decline


The Scottish newspaper industry’s struggle against plummeting circulation figures continues with the most recent figures showing double figure drops for most titles.
Released this week, the year on year figures for September shows the problem continuing to afflict all of Scotland’s major newspapers.

Sunday editions fared particularly badly and there were circulation drops of 23.7% for the Sunday Mail and 18.9% for the Sunday Post.

Scotland on Sunday saw its circulation fall by 17.3% whilst the Scottish Sunday Express fell by 26.1%. 

Circulation figures for the daily editions were also down, although not as extreme as their Sunday counterparts they will nevertheless prove disappointing.

The biggest drop of the traditional Scottish titles was experienced by the Scotsman which lost 13.7% of its 2011 September circulation base, and now sits at 33,535.  The Daily Record saw a fall of 8.8% to 246,324 and the Scottish Sun fell by 8.5% to 289,451.

The Sunday Herald and the Herald no longer appear in the monthly calculations and now feature in the half yearly ABC list having requested that they be re-designated regional titles having previously been considered national titles.

Figures for the Glasgow based newspapers will be interesting following the Herald’s decision to appoint hard line Unionist Magnus Gardham, formerly of the Daily Record, as its Political Editor.

The June 2012 average sale for The Herald was 44,283 while for the Sunday Herald it was 26,074.

More figures here: