Scottish newspaper circulation continues to plummet

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Newspaper sales in Scotland have continued to fall following the publication of up to date yearly figures by the Audit Bureau of Circulation.

Official numbers show that since May last year, every Scottish based Daily and Sunday newspaper has suffered a drop in circulation.

Worst of the dailies was the Scotsman which saw a circulation fall of 11.9%, from 39,853 to 35,077.  Least affected was the Scottish Sun which experienced a fall of just 5.6%, going to 306,930 from 325,325.

The Scottish Sun’s main rival, the Daily Record, experienced a drop in circulation of 9%, and now sits at 253,047 from 278,143, whilst the Herald fell 8.2% going from 48,278 to 44,283.

Sunday titles fared even worse with the biggest fall experienced by the Scotland on Sunday which saw a drop of 14%, circulation now 41,827 from 48,630.

Not far behind was the Record’s sister paper, the Sunday Mail which fell 13.2% – circulation now below 300,000 sitting at 285,519 from 329,237.

The Sunday Mail’s main rival, the Scottish Sun on Sunday sold 217,948 copies – down from 224,861 last month.  There is no yearly percentage figure as the paper was only recently launched.

The Sunday Herald experienced slightly less of a drop, 10.4%, circulation now 26,074 from 29,115.

The Sunday post saw circulation go from 213,190 to 188,131 – which is 11.7% down.

Bucking the trend was the Daily Star’s Sunday edition which saw sales increase by over 68%, going from 24,172 to 40,655.

The publication of the latest circulation figures coincided with an announcement by Johnston press, owners of the Scotsman and the Scotland on Sunday, of a deferral of this year’s pay review.

For more information on newspaper circulation figures, visit http://allmediascotland.com .