Yes Scotland sees crowdfunding appeal surge after website raises awareness


  By a Newsnet reporter
An appeal by the pro-independence campaign Yes Scotland is close to achieving its goal after receiving a boost from online activists.
The crowd-funding appeal had achieved barely half its £15,000 target and was in danger of failing until an online website highlighted its plight.

In just over a day, the amount of money raised has grown from just over £7000 to just almost £13000, with more coming in by the hour.  It means the appeal, which has three days to go, has raised almost as much in one day as it had over the previous twenty five.

The online site, Wings over Scotland, drew attention to the plight of the Yes Scotland appeal after the Herald newspaper published an article headlined ‘Few say Yes to crowdfunding’.

The newspaper contrasted the apparent unwillingness of independence supporters to donate to the campaign with the massive donations revealed by rival campaign group Better Together, which had received hundreds of thousands from wealthy individuals.

The Yes Scotland campaign had been running for over three weeks but had raised barely £6000.  Independence supporters were asked to donate £3 or more online to “give our local groups materials to distribute, venues in which to hold meetings, pop-up stalls to take to public events, and potentially even a local Yes Scotland presence in their community”.

Following the publication of the Sunday Herald article it began to slowly increase.  However it surged after the appeal appeared on Wings over Scotland (WoS).

It later emerged that the platform used by the Yes Scotland campaign had created difficulty for many people who had attempted to donate.  Many comments on the WoS site were critical of the website which was hosted by Scottish based crowd-funding company Bloom.

Responding to criticism of the decision to use Bloom, Yes Scotland spokesman Stan Blackley said: “We chose to partner with BloomVC as they’re a Scottish company – the only company in Scotland offering the crowdfunding back-end.  The other, more established, crowdfunding suppliers are all either based overseas or are off-shored for tax purposes and we risked criticism by partnering with them.”

The Wings over Scotland site also added links to crowd-funding appeals by Newsnet Scotland and Bella Caledonia.

To donate to the Yes Scotland appeal then click here.

To donate to Newsnet Scotland’s own appeal then click the image below.